Tom Brady's Endorsement Deals

Tom Brady is arguably the best quarterback in the National Football League.  If you were to use championships as the barometer to measure a quarterbacks greatness, then he is the best quarterback of our generation.  However, lets assess a players  greatness by the amount of revenue he generates from his endorsement deals.  I  say this with all due respect and do not want to offend anyone but only great players receive endorsement deals, period!

Tom Brady has endorsement deals with with various companies.  Brady has deals with Stetson, Movado Watches, Under Armour, Glaceau Smart Water, UGG, and he does lots of "charity work" with Audi, just to name a few.  It has been documented that Tom Brady is very selective in which companies he  endorses, which indicates he is not merely chasing a check.  I think  the strategy employed by Tom Brady is more strategic than anything.  If Brady is extremely selective with which products he endorses than eventually he will be able to command more per endorsement contract. Brady is one of the most sought after athletes to endorse a companies products because of his clean cut image and his success on the football field.  It also does not hurt that he is married to a supermodel which has likely assisted him in securing various endorsement deals.

According to a study by sports illustrated, Tom Brady is going to earn a total of $30,007,280 in 2011.  He is slated to earn $10,000,000 in endorsements and the remainder will be in his NFL salary.
Endorsement deals for some athletes can be extremely lucrative.  Relatively speaking football players receive the lowest endorsement deals of all athletes when you look at the dollar amounts some athletes receive.  What are the reasons for the disparities, these reasons are endless in my opinion.  Could it be because football players wear helmets and there faces are not easily recognizable. Or maybe it is because of the violent nature of the sport.


Freedman, J., (2011) The 50 highest-earning American athletes. SI.com.  Retrieved September 24, 2011.
http://sportsillustrated.cnn.com/specials/fortunate50-2011/index.html