2012 London Olympics Media Coverage

The Summer of Olympics in London are right around the corner!  The olympic athletes are currently honing their craft in order to win the coveted gold medal in their particular event.  But what really do the olympics symbolize?  The purpose of the olympics is to foster cooperation and friendship between nations of the world and also celebrate athleticism.  Personally I love watching the Olympics, especially the opening ceremony.  The opening ceremony is the culmination of many hours of hard work and precision execution.  It is a spectacle you want to see!  If you have not yet seen the opening ceremony of the Olympics, you should watch the 2012 London Olympics.

We currently live in a society which is driven by information.  Everyone wants up to the minute access to news information.  As people lead busier lives, the need for quick and accurate information is of utmost importance.  We often learn of current news trends through social media sites such as Facebook, Twitter, and Myspace.  Media Coverage for the London Olympics will be available through several platforms. You can receive Olympic coverage through your mobile device, radio, and television broadcast. To satisfy sports fans desires for more Olympic coverage the BBC has created a temporary radio network to cover the London Olympics (Cutler, 2011).  

The political climate in London is quite different from that of Beijing.  China is a communist country and there were reports of journalists having difficulty securing visas and there were also reports of the Chinese Government restricting the journalistic work of visiting journalists (Jakobsen, 2008).   However in London I do not foresee these type of problems.  London has adopted western culture, so it is very likely that the government will not restrict which stories can be published.  The biggest problem that will be encountered is the time differences by the viewers across the globe.  

References

Cutler, M., (August 16, 2011).  BBC Trust approves London 2012 Olympic coverage plans.  Sports Business.  Retrieved from http://www.sportbusiness.com/news/184153/bbc-trust-approves-london-2012-olympics-coverage-plans

Jakobsen, L., (July 8, 2008).  Beijing's Olympic Challenges.  Retrieved from http://www.factsandarts.com/articles/beijings-olympic-challenge/